LILA ONTIVEROS IS RAISING THE SOLAR IQ IN HOUSTON

As the Lone Celebrity State's longest running solar firm, Flexibility Solar has deep origins in the state, particularly in Central Texas where the company was founded. In the last few years, we have actually strongly increased to high-solar-potential yet low-solar-adoption population centers with deregulated power markets - most lately to Houston.

In May of this year, Freedom Solar hired Houston indigenous Lila Ontiveros as Vice President of Business Development to additionally speed up solar installations and also build out the group in your area in the Bayou City.

Houston has big possibility for solar power, especially when incorporated with battery storage space, as a result of its huge and growing populace, the quantity of sunlight it gets, and the requirement for reliable back-up power during emergencies. The biggest obstacle to solar fostering is that most residents are not mindful that solar is a viable as well as economically eye-catching alternative. As Lila notes, "The solar INTELLIGENCE in Houston is very, incredibly low. It's simply an untapped market."

As the cost of solar reaches parity with hydrocarbons, remaining on the leading edge of power advancement will certainly consist of solar adoption. Lila believes solar will be "the next wave" and states that "every single individual I've spoken with in the oil and also gas sector, they're right into paying attention.


Lila is in charge of market development as well as increasing both domestic as well as business procedures in Houston. Before signing up with Freedom Solar, Lila functioned as a Director of Investment Strategies at CAZ Investments. Previously, she functioned as Finance Director on a significant governmental campaign. Lila began her job with nearly a decade of experience in Foreign Exchange Sales at Goldman Sachs in New York City. A Houston location native, Lila was a Meinig Scholar at Cornell University as well as finished with a B.S. in Industrial Labor Relations.


The biggest barrier to solar fostering is that many locals are not aware that solar is a sensible as well as monetarily appealing option. As Lila notes, "The solar INTELLIGENCE in Houston is extremely, exceptionally low. As the price of solar reaches parity with hydrocarbons, staying on the center of energy technology will certainly consist of solar adoption.
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